The control center is the place where you can accurately keep records of the web pages that you are trying to optimize, their associated keywords, as well as any notes that you need to keep.

With these records, you can more efficiently manage your search engine optimization process. They are available to you within other areas of the software as well. For example in your keyword research area, you can add keywords and notes at the bottom of the screen for the web page you are optimizing. Then later in the content refinement section, you can recall these keywords and associated notes when you are optimizing your website content.

The control center allows you to export these records to share with your colleagues. It also enables you to print records so you have a hardcopy as well.

Next: Keyword Analysis